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Exciting updates to the Microsoft Audience Network We look forward to providing more impression volume and audience targeting technology in the future to further help you reach this audience! Stay tuned for more updates. In addition, make sure you bid boost (or have a higher base bid) for your new Spanish ad groups, so that your Spanish ad can be shown over your English ad and provide the best user experience to your searchers. However, if you’re just starting out and looking for recommendations on getting the most out of our Spanish ads, here’s what we recommend:Īs shown in the above table, after separating out your Spanish and English ad copies, make sure to choose the appropriate keywords for each corresponding ad group for your non-brand campaigns (for brand campaigns you can keep the same keywords in both ad groups). If you have existing Spanish-language campaigns set up the way you want on Google Ads, you can replicate the structure you have on Microsoft Advertising. Great! How should I think about structuring my campaigns?
You can select your ad group language settings as Spanish, or set the campaign settings as Spanish and leave the Language option blank. Spanish ads serve when either the user self-identifies as Spanish-speaking or the query is in Spanish. This means that any campaign that has either English or Spanish as a selected language can now serve in the US. The top story for this month should be exciting news for any United States advertiser looking to target the country’s large Hispanic population: As of this month, you can now serve text ads from Spanish ad groups in the US on all devices and publishers. This month’s top story: Spanish ads now serving in the United States (US) market Welcome to the last Microsoft Advertising product roundup for 2021! As we all look to close out the year strong, we’ve delivered lots of exciting insights and tips (did you catch Episode 10 of The Download?)-and now it’s time to spotlight some of the notable product updates for December.